Writing guide | Cover letters

Why attach a cover letter?

A well-written cover letter is a strategic tool that explains the context and purpose of the insurance application. It helps us understand the client’s needs and make an informed decision.

It also serves to:

  • Introduce the client and provide essential information that isn’t included in the application
  • Speed up processing by minimizing the need for added communications between us, the client and you
  • Facilitate a more comprehensive assessment by highlighting key facts

Important: Refer to the Protect your clients’ personal information section.

Attach a cover letter whenever:

  • Insurance needs are high (more than $10 million in life insurance) or unusual
  • Annual premiums payable are $10,000 or more
  • You’ve used a sales concept (for example, Generational Legacy Plan or Wealth Escalator Plan) or a specific strategy
  • There are special considerations for the client’s situation
  • You need to explain a specific financial, family or professional situation
 

Guidelines

  • Be clear and concise. Stick to the essential information needed to analyze the insurance application.
  • Mention the key points in the application.
  • Don’t include any medical details. All medical information is covered in the application.
  • Refer to the Financial underwriting requirements on your secure site for our guidelines.

Refer to the letter template provided. It shows the key aspects for writing a cover letter depending on the context.

Key elements for an effective letter

 

Protect your clients’ personal information

To comply with security and personal information protection rules:

  • Only provide the information that’s necessary to assess the application.
  • You don’t need to list everything in this guide. Provide only what’s essential.
  • Make sure that sharing and retaining this information complies with personal information protection and information security requirements.