Our knowledge centre - Insurance

From Story to Strategy: Turning Personal Narratives into Client Wins

Key learnings:

• How to use storytelling to open client conversations
• Strategies to convert Term Life Insurance to Participating Life Insurance and introduce IRP
• Tips to position protection and legacy in relatable ways

Gain practical insights to better serve agricultural clients and unlock new business opportunities in this vital market.

Agenda highlights:

• Understanding the financial landscape of farm families
• Planning for both short-term needs and long-term succession
• The role of 5 Pay PAR and flexible investment options
• How community connections drive opportunity and trust

See how actuarial science can be applied to create tax-efficient solutions, overcome client objections, and build long-term value for corporate business owners. This session will cover everything from Additional Deposit Options to leveraging Desjardins’ $25 million internal capacity for optimized client outcomes.

What You’ll Learn:

• How to simplify Participating Whole Life Insurance for clients and dispel common myths.
• Strategies for integrating Insured Retirement Plans (IRPs) and Additional Deposit Options into sustainable financial planning.
• Insights into the psychology of business owners and how it impacts financial decision-making.
• Real-life case studies that show how actuarial insights can transform your advisory approach.

This webcast offers practical insights into aligning family dynamics, integrating business and personal goals, and crafting effective succession plans. Tammy’s expertise shines through as she shares advanced techniques, including the use of Kolbe & PRINT® for improved communication, and real world case studies to help you apply these strategies with confidence.

Agenda highlights:

• Communication tools: Strengthen trust and reduce conflict using Kolbe & PRINT®.
• Family vision and values: Elevate estate planning by anchoring strategies in what matters most.
• SWOT analysis for succession: Apply structured techniques for better outcomes.
• Case study insights: Learn from real-world scenarios to enhance your practice.

This session dives into how advisors can optimize client outcomes by understanding the three key financial phases: accumulation, withdrawal, and estate planning.

What you’ll learn:

• How to guide clients toward tax-efficient wealth transfer and portfolio consolidation
• The role of insured retirement plans (IRPs) and additional deposit options (ADOs) in building sustainable financial strategies
• Insights into the psychology of business owners and their approach to financial planning

In this webcast, Anna Khan shares her tried-and-tested strategies for building trust with medical professionals, from prospecting at medical schools to delivering tax mitigation advice at Lunch and Learns.

You will gain valuable insights into Anna’s Dr Dollars and Dr Cents approach, which simplifies complex financial strategies, and her unique solution, the Corporate Asset Account Transfer (CAAT), designed to help doctors navigate wealth creation and protection.

This episode dives into how advisors can leverage personal experiences to craft customized insurance strategies tailored for family-run businesses.

Learn from Jai's insights on balancing life lessons with practical insurance solutions, from Joint Last to Die policies to the Executive Health Plan, using real-world examples like a family trucking business. Discover the impact of care, concern, and consistency in fostering successful client relationships.

• Understanding ADO’s value
• MTAR and load explained
• Scenario analysis
• Flexibility of ADO
• Diverse applications

• Understanding ADO’s value
• Desjardins’ mission and value
• PAR fund insights
• Dividend scale interest rate
• Practical applications

• Analyze retirement income challenges.
• Explore the future of retirement income planning, including key trends and considerations.
• Uncover the role of insurance as an asset class, offering tax efficiency and portfolio stability.
• Discuss practical strategies for late-stage retirement planning, ensuring financial security in the later years.
• Don’t miss this opportunity to gain valuable insights and actionable strategies to help your clients secure a stronger financial future.

• Start with an introduction to highlight the importance of impactful cover letters and set the stage for clear, effective communication
• Dive into the key components that underwriters expect in every case
• Explore effective practices to anticipate and resolve common obstacles
• Analyze a case study and practical example for actionable insights
• End with a summary of key strategies to enhance your cover letter approach

• Accelerate AI adoption
• Leverage Canada’s vast critical mineral resources
• Scale up Canadian businesses

• Introduce the Generational Legacy Plan, explaining how it uses permanent life insurance to provide a flexible financial foundation for future generations.
• Provide insights into the target market and clients who can benefit most from this approach.
• Discuss the importance of planning for wealth transfers and effective strategies to support smooth, tax-efficient transfers.
• Present a case study demonstrating the practical application of the Generational Legacy Plan, showing how it can provide long-term security and peace of mind.

• Interview Lisa Hutchinson, Owner and Principal Counsel of 20/20 Law Group, about wealth transfers in Canada. She will share insights about estate planning and effective intergenerational transfers
• Explore strategies for successful wealth transfers, including gifting while living and utilizing life insurance
• Discuss the legal and tax implications of wealth transfers
• Present a case study on using life insurance to create a lifelong gift for future generations

• Risk management and keyperson critical illness insurance
• Transition strategies that can be used to pass on a business to a keyperson
• Key features of keyperson critical illness insurance
• Case studies focused on approaches to use based on the keyperson's role (shareholder and employee)

• Supplements business owner retirement income
• Provides immediate protection for a Canadian-controlled private corporation (CCPC)
• Enhances the estate value of the business owner
• Provides a tax-efficient estate transfer at death

• the basics of critical illness insurance, including definitions of related terms, and detailed information on how it works
• cases where critical illness insurance coverage should be recommended
• opportunities to use the materials available when presenting your service offer
• best practices to be adopted